Published: May 23, 2017

Most people have a general idea of what integration means in the context of web experiences. Even more than personalization, integrations lie at the core of every website. Modern users want their sites connected; they want to immediately be able to share something to their friends, buy something using their preferred payment method, or many other scenarios. Creating meaningful integration is where the distinction between creating business value and busywork lies. Poor integration adds to maintenance, may cause your site to load slowly and more to keep track of in the long term. So, the question becomes: how do you determine what provides the most meaningful business value that becomes most useful to integrate with?

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